When Corc Yoga looked to scale awareness in the health and fitness industry and establish a reputation with wellness’ most relevant thought-leaders, The Tropics leveraged a strategic partnership with lifestyle media brand, MindBodyGreen, securing Corc Yoga as the official yoga mat partner for their highly esteemed annual wellness summit, Revitalize.  

The invitation-only summit brought together hundreds of influential health and wellness professionals, including fortune 500 CEOs, top doctors and medical professionals, published authors and journalists, and celebrity fitness instructors.

The summit featured innovative panel discussions, yoga, meditations and more. As the official mat partner for the event, the esteemed attendees practiced yoga and participated in healing sound baths and meditations on Corc Yoga mats throughout the weekend, giving a hands-on experience using their mats and an opportunity to discover the brand in a unique, amplified setting.

Guests received branded educational content on Corc Yoga’s practical and environmental benefits, as well as an online promotional code. This event partnership, secured by The Tropics at zero investment cost to Corc Yoga, resulted in a significant online order growth, International Resort partnership deals, celebrity yoga instructor partnerships, and powerfully influential social media posts from guests, brands and yoga instructors with +500K followers.

Takeaways:

• Significant Online Order Growth
• Social Posts from Brands and Fitness Instructors with +500K
• International Hotel & Resort Partnership Agreements
• National Press Features
• Celebrity Yoga Instructor Partnerships
• Zero Investment Sponsorship Cost for Corc Yoga

Luxury furniture e-commerce marketplace,1stdibs knew they were missing out on a multi-billion dollar annual revenue opportunity from the Interior Design Trade Industry.

Setting out to capture this powerful market, 1stdibs launched a Trade-only benefits program and sought out dynamic leadership to bring a comprehensive sales and marketing approach to capitalize on furnishing needs from the world’s top interior design firms and scale this new department.  

Playing an integral role in this initiative, a successful new business strategy was implemented using innovative written and verbal communication styles, unique selling strategies and creative presentation approaches. 

The implementation of these selling strategies proved remarkable success for 1stdibs. Within months, this dynamic leadership produced the highest-grossing trade order in company history and millions of dollars in total order revenue, creating the need to significantly scale this new department from six to over sixty employees.

Takeaways:

• Produced Record-Breaking Order for the Company
• Produced Millions of Dollars in Company Revenue
• Implemented New Business Strategy and Sales Style Approach
• Led Creation in Effective Written and Verbal Communication Content
• Grew Team of Six to 60, 1stdibs’ Largest Department of Revenue

When Onda Wellness looked to drive holiday sales, grow their consumer audience and gain relevant brand exposure, they partnered with The Tropics to create, manage and execute a multi-brand partnership holiday campaign.

With a tight turnaround to engage and secure aligned partner brands and launch a campaign, our team strategically reached out to a selective group of cross categorical brands with a loyal and relevant consumer base to engage participation for a holiday partnership campaign.

The campaign ran on all brands’ social media platforms and newsletters with an email entry call to action to participate. The campaign exposed Onda to over 160K Instagram followers, 20x the size of their following, as well as 100K newsletter subscribers across brands.

The results of the campaign reported a record high in online orders for Onda as well as several participating brands. Onda’s Instagram following increased by 35% with new and engaged followers (as this was not part of the campaign’s CTA), and they acquired over a thousand new email newsletter subscribers.

Takeaways:

• 35% Increase in Onda’s Instagram Following
• Record High in Online Orders for Months of December and January
• 160K Exposure Total Instagram Followers
• 100K Exposure Total Newsletter Subscribers
• +1K Email Newsletter Subscribers